MLI Makes History During Kick-Off Party



It was a rainy week but the sun did not fail to shine brightly on Micara Land, Incorporated’s (MLI) Kick-Off Party held at the Micara Estates – Tanta grounds last October 8, 2014. 


The event, which was dubbed as “Built to Care, Built to Last”, was attended by the MLI executives and employees headed by Richard Tay, Business Unit Head; Nieves Artates – Santos, Deputy Business Unit Head; Albert Floresca, Project Development Head; Danny Bautista, Credit and Relations Management Head; Corazon Austria, Human Resources Head; Manilyn Culo, Financial Management Head; Mr. Emmanuel Baguioro Jr., Estates and Assets Management Head; Mark Joseph Arisgado, Marketing Head; and Victoriano Paris, Solid Base Realty President. The event was also graced by the presence of Mr. Guillermo C. Choa, Chairman of Property Company of Friends (PRO-FRIENDS) and Ms. Jocelyn Guzman, President of PRO-FRIENDS and MLI.


MLI employees fashioned construction builder outfits as the affair was themed from a very famous child’s building block toy, “LEGO”. Going back to its roots, Lego is a Latin word that means “I put together” which fits perfectly for MLI as it is a starting company. The event’s objective was to impart to the pioneering members of MLI that each individual is a building block that is essential in constructing a strong foundation for the company. Thus, communicating that they are the humble beginnings that will lead to MLI’s living legacy. 


The event started with a mass, followed by the program proper. Chairman Gerry Choa, gave the welcome remarks PRO-FRIENDS and why MLI came about. Mr. Richard Tay followed suit by providing further explanation about MLI and the theme “Built to Care, Built to Last”. The program also included the acceptance by President Jocelyn Guzman of the sales commitment of Solid Base Realty, MLI’s exclusive sales network. The program ended with the launch of “Tara Na!”, MLI’s anthem.


Micara Land, Inc. is the affordable housing subsidiary of the Property Company of Friends, Inc. Established in 2014, Micara seeks to provide household heads with affordable homes that express the care that they have for their families. Their maiden project, Micara Estates - Tanza, is offering affordable house and lots in Cavite for the working Filipinos here and abroad thru easy-to-own financing. Visit or email for more information.